DOH Mini Doughnuts

DOH Mini Doughnuts

Project Details

Doh Mini Doughnuts delivers a live-cooking experience at pop-up shops around Dubai and at a permanent food truck location at Last Exit Al Khawaneej. Doh approached us to rebrand their business to give them a fresh start; they wanted the logo to be fun, friendly and “cool”. We customized a round, chunky font that was inspired by doughnuts and also resembles the style of animated sitcoms. The client wanted to keep the original colour palette of brown and yellow, so we updated the shades to make them more vibrant and introduced a blue color to make it more fun and eye catching.