Momiji is a Japanese Cafe concept, The word Momiji means autumn leaves in Japanese. The cafe specializes in Japanese desserts, coffee and beverages. Design Trio’s mission is to create a new brand to communicate the unique qualities desired by our client. The desired feel is one of welcome, warmth and belonging.
The brand communicates a cosy environment and introduce premium Japanese sweets and coffee to its customers. The top key words for us were: autumn, casual, modern, cosy, creative, simple and friendly.
The winning option was inspired by the autumn seasons leaf and colors in parallel with Japanese style simplicity and use of natural wood materials.